Celebrate at the Gate –
Silvester. Gemeinsam. Feiern.

The world needs love. The stars of “Celebrate at the Gate” give Germany a positive New Year.

From the Brandenburg Gate to the whole world: The best pictures and most important messages of the big New Year’s Eve show at a glance

• Celebrate at the Gate wows at the turn of the year with “Welcome 2022” on ZDF live from the Brandenburg Gate
• Politicians and stars join forces to call for hope and cohesion
• Declaration of love for the capital by the Governing Mayor of Berlin live on the show: “We live in the greatest city in the world!”
• Fans from all over Germany celebrate at home with performances by Bonnie Tyler, Marianne Rosenberg, Glasperlenspiel, Adel Tawil, Justin Jesso and many more.
• Photo and video material from the Red Carpet and the show in the official press kit

Berlin, 01 JANUARY 2022

Germany celebrated an unforgettable New Year’s Eve on December 31st with “Celebrate at the Gate”. The show at the Brandenburg Gate featured a spectacular stage programme and was broadcast as a TV production under the title “Welcome 2022” from 8.15 pm on ZDF. Among show performances by stars such as Bonnie Tyler or Adel Tawil and live talks with celebrities as well as the Governing Mayor of Berlin, Franziska Giffey, the most important signal for 2022 was sent from Berlin to the world: Stay safe, stay together!

Maiko Heinrich and Christoph Post, managing directors of sib Silvester in Berlin Veranstaltungen GmbH, were delighted with the successful show production: “The images we saw at the Brandenburg Gate will not be forgotten in 2022. It was reaffirmed that even with limitations we flourish when we stick together. We would like to thank all the participants, the artists and partners and the audience for this great start to 2022 and look forward to the new year with a great deal of energy.”

A strong start: 2021 tap with the Federal Police Orchestra Berlin

a very special start: together with the Berlin Federal Police Orchestra, he set the mood for the evening with Seed’s “Dickes B”. A special tapping for 2021 at the capital’s landmark, which shone colourfully with light projections. With his hit “Lieder” about confidence in difficult times, Adel Tawil immediately delivered the motto of the evening. A message that was later underlined by Nico Suave and the “Willkommen 2022” all-stars. With their performance they made it clear: “This world needs love”.

Political messages and private insights: live talks with the Governing Mayor of Berlin, Franziska Giffey, and Federal Health Minister Prof. Dr. Karl Lauterbach

One of the big guests on stage was the Governing Mayor of Berlin, Franziska Giffey. In the live talk with presenters Andrea Kiewel and Johannes B. Kerner, the SPD politician once again emphasised the importance of solidarity in 2022:

“It makes me hopeful that so many people have had their vaccinations and will continue to do so, and that we are very considerate and show solidarity in large parts,” said Giffey. When asked what she wished for in her private life, she answered with a declaration of love for Berlin: “We live in the greatest city in the world, that’s fantastic!” On top of that, she provided an insight into her New Year’s Eve: “We had raclette and when I get home, the chocolate fountain is on and we continue watching Welcome 2022”.

Via video link, Federal Minister of Health Karl Lauterbach also gave an outlook on the new year in a political context:

“There is a light at the end of the tunnel. Omicron will once again be a challenge. But we have hope. Things will get better in the next few months”. He also called for more recognition for those who stood for society all year: “Nurses, doctors. Our thoughts are with them.”

Euphoria and rainbows: On the road to 2022 with Dadi Freyer, Team 5ünf, Justin Jesso Art Garfunkel, Bill Kaulitz and many more

Dadi Freyer delivered outstanding euphoria for the slide into the new year. With the ESC hit “10 years” and his dancers, the Icelander once again captured the hearts of the audience. Strong moves in front of rainbows: Team 5ünf were impressive. The German boy band showed their support for the LGBTQIA community with their medley. Meanwhile, international stars gave the audience goosebumps, including platinum-selling American Justin Jesso and Art Garfunkel Jr, who covered his father’s hit “Sound of Silence”. Further live broadcasts to celebrities such as Art Garfunkel, Oliver Pocher and Tokio Hotel provided first-class entertainment.

Moving review of the year: Germany’s heros in 2021 provided for great emotions

Probably the most beautiful review of the evening came from the audience. With the #Danke2021 campaign, they were given the opportunity to present their heroes of the year in live broadcasts. They thanked, among others, nurses and teachers who stood up for us during the pandemic. Declarations of love were also made live on TV. “Everything is better with love,” commented Johannes B. Kerner on a man’s grand gesture to his wife.

Big countdown before midnight and New Year’s cheer with Bonnie Tyler and Marianne Rosenberg

Shortly before midnight, the stars finally tuned in to the big show countdown on stage – traditionally the big spectacle of the show. Together with the audience, they slid into 2022 with the fireworks. The party continued with the much-anticipated performances of the legends Bonnie Tyler and Marianne Rosenberg, who fired off old and new hits such as “I need a Hero”, “Total Eclipse of the Heart” and “Mr. 100 %”.

Ready for the new start in 2022

“Celebrate at the Gate” is produced by sib Silvester in Berlin Veranstaltungen GmbH. Maiko Heinrich is already looking forward to Celebrate 2022: “First and foremost, we hope that Celebrate at the Gate 2022 will again take place with a live audience. Being united at this symbolic place for Berlin and Germany: that’s our special drive this year.”

Press material for download

Free press material can be found in the official press box (moving image and photos). The photo material can be used freely with the credit “Celebrate at the Gate_Sebastian Gabsch”. For the use of the video material of the show, please note the terms of use deposited in the press kit. To the official press box.

Berlin, 30 December 2021

Highly anticipated: Tomorrow, the television production of the world-renowned New Year’s Eve celebration “Celebrate at the Gate” will take place. New Year’s Eve fans can expect the show highlight of the year with unique specials, top-class acts and celebrity guests. The countdown spectacle will be broadcast from the Brandenburg Gate into the living rooms of the world: ZDF will be showing the program live from Berlin on 31 December from 8.15 p.m. under the title “Welcome 2022”. Viewers can celebrate the new year together with their favourite stars from the comfort of their own homes. During the course of the show, viewers will be able to visit the living rooms of stars such as Bill and Tom Kaulitz, Art Garfunkel, Oliver Pocher and the new Federal Minister of Health, Prof. Dr. Karl Lauterbach.

Already in the mood for New Year’s Eve: In front of Germany’s landmark, the organisers and managing directors of sib Silvester in Berlin Veranstaltungen GmbH set the mood for the 24-hour countdown with the presenter duo Johannes B. Kerner and Andrea Kiewel as well as the stars of Glasperlenspiel and Team 5ünf as performing artists. They also gave a preview of the show on 31 December, which will feature rousing performances by the acts and other specials for an unforgettable evening. These include a new stage design and numerous live broadcasts into prominent living rooms. Together they will look forward to the new year with confidence and send a clear message: We will stick together in the new year!

New Year’s Eve in a class of its own

We want to give everyone at home a great New Year’s Eve atmosphere tomorrow with our wonderful acts and presenters,” say Maiko Heinrich and Christoph Post, managing directors of sib Silvester in Berlin Veranstaltungen GmbH. “It is important to us to continue to show solidarity and provide people with the best entertainment. With tomorrow’s program, we are therefore eagerly looking forward to an extraordinary stage program. Tomorrow at midnight we are all one – no matter where we are in the world. So get ready for a huge show, stay safe at home and look forward with confidence – so 2022 can begin! We look forward to starting the new year with you, be there!”

This New Year’s Eve is very important for the electropop duo Glasperlenspiel: “This year’s performance at Celebrate at the Gate is very special for us. We are honoured to be part of the show again with our music. Tomorrow we will send good vibes and confidence from the Brandenburg Gate to the people at home,” says singer Carolin Niemczyk.

Jay Khan and Marc Terenzi, members of the boy band Team 5ünf, share: “The turn of the year is one of the most beautiful moments for us. Standing on the big stage at the Brandenburg Gate on New Year’s Eve and sharing this experience with everyone makes us especially proud. Let’s celebrate at the Gate – Let’s get the party started!”

Line-up full of highlights

This year’s show will be celebrated with Michael Patrick Kelly, Art Garfunkel Junior, Marianne Rosenberg, Team 5ünf, Bonnie Tyler, Nico Suave & Teesy, Nathan Evans, Adel Tawil, Glasperlenspiel, Alle Farben, Kelvin Jones, Dieter Hallervorden, Knappe, Tom Beck, Justin Jesso and Dadi Freyr. Together they will ensure ecstatic hours and a euphoric slide into 2022.

From the Brandenburg Gate live into living rooms: How does Germany celebrate? – Spectators and celebrities are live on the screen   

Together at home – tomorrow the ZDF program “Willkommen 2022” will show exactly what that looks like. What moved 2021? What are the wishes for 2022? And what does the turn of the year mean for them personally? These and other questions will be answered starting at 8:15 pm.

Viewers can also become part of the programs alongside the celebrities. Is there someone who deserves a special thank you? The campaign “#Danke2021” calls for photo and video messages until 31 December, which will be broadcast live in the program. We are looking for the heroes of 2021 who have made the year special with their outstanding commitment.

The evening will be hosted by the popular moderation team of Andrea Kiewel and Johannes B. Kerner. Together, the two German television icons set the mood for the big countdown shortly before midnight.

For more information on the show, visit www.celebrate.berlin and on Instagram at @celebrate.berlin.

Berlin, 28 December 2021

In view of the current developments and the decisions of the Federal Government, sib Silvester in Berlin Veranstaltungen GmbH has made the decision for the safety of all involved: The New Year’s Eve show at the Brandenburg Gate will be implemented as a television production under the title “Welcome 2022” without a live audience.

“We are aware of our role model function in the current situation and have therefore decided together with ZDF to implement the Celebrate at the Gate event as a TV-only production “Welcome 2022″,” explains Maiko Heinrich, Managing Director of sib Silvester in Berlin Veranstaltungen GmbH.
“2021 was once again a year that demanded a lot from people in many respects. Our promise holds true: we will bring the great New Year’s Eve atmosphere from the Brandenburg Gate to people’s homes. With a strong line-up of exciting guests, interactive audience participation and good entertainment. Those who stay at home and tune in to ZDF can expect an evening full of emotional moments and gripping musical entertainment, culminating in fireworks on the screens.”

Top-class line-up in front of an iconic backdrop

With the title “Welcome 2022”, a top-class line-up of national and international artists will perform on the stage in front of the Brandenburg Gate at the turn of the year, which will shine in glittering colours with a new stage design.
With these first-class new announcements, this year’s line-up will be complete: Singer and songwriter Knappe will provide goosebump moments with emotional pop songs. Tom Beck adds a varied and soulful pop artist to the line-up. He will open the show together with the Berlin Federal Police Orchestra. They will perform the cult song “Dickes B”. The British girl band Venus will set the stage ablaze with their rock songs. And the songwriter Justin Jesso, who originates from Chicago, will provide powerful-voiced and emotional moments at the end of the year.

They join the long list of acts already confirmed, including Adel Tawil, Glasperlenspiel, Alle Farben, Michael Patrick Kelly, Marianne Rosenberg, Bonnie Tyler, Team 5ünf, Kelvin Jones, Dieter Hallervorden, Dadi Freyr, Art Garfunkel Junior, Nico Suave & Teesy.

The audience is involved live and becomes part of the show   

Interactive audience activities and live broadcasts into the living rooms of German celebrities round off the diverse program and ensure an atmospheric party into the new year.
True to the slogan “Stay home. Stay safe. Stay tuned.” the viewers at home are interactively involved in the program and thus part of the show. At the end of the year, it is time to look back: Who has shown real hero potential for the viewers in 2021? Who has earned a thank-you in front of a huge audience? As an interactive part of the show, personal messages will be broadcast live to thank those who deserve it.
The call from event organizers still stands: “We invite everyone to send a personal greeting virtually in our big New Year’s Eve show when it’s time for ZDF to say – “Welcome 2022″. Simply upload a photo or video and post it on the social media channels under the hashtag #Danke2021 and with a bit of luck you could be part of the show.”

More information on the campaign at:
https://www.celebrate.berlin/danke2021/

And how do Health Minister Prof. Dr. Karl Lauterbach and the Kaulitz brothers celebrate New Year’s Eve?

If you’ve always wanted to know how celebrities celebrate the turn of the year, Celebrate at the Gate now gives you the chance: During the show, you’ll be taken live into the living rooms of celebrities such as the Tokio Hotel brothers Bill and Tom Kaulitz, Art Garfunkel or the new Federal Minister of Health Prof. Dr. Karl Lauterbach. They give an exclusive insight into their New Year’s Eve party and reveal what their personal highlights from 2021 were and what resolutions they have for the new year.

For more information on Celebrate at the Gate, visit www.celebrate.berlin and on Instagram at @celebrate.berlin.

Berlin, 09 December 2021

In the name of safety, it is now certain: Due to the current health policy situation and the resolution of the Federal Government, sib Silvester in Berlin Veranstaltungen GmbH has decided to implement the show at the Brandenburg Gate primarily as a television production. Under the title “Willkommen 2022” (Welcome 2022), ZDF will show an attractive program with numerous artists and celebrity guests live from Berlin starting at 8.15 pm.

“Together with all those involved, we have decided to have the event take place as a TV production. We promise to transport the great New Year’s Eve atmosphere from the Brandenburg Gate to the screens. With a strong program of exciting guests, interactive audience participation and good entertainment. Stay home. Stay tuned,” says Maiko Heinrich, Managing Director of sib Silvester in Berlin Veranstaltungen GmbH.

Strong line-up at the Brandenburg Gate

This is how to celebrate. Michael Patrick Kelly, Art Garfunkel Junior, Marianne Rosenberg, Team5ünf, Bonnie Tyler, Nico Suave & Teesy are further attractive artists for the show at the Brandenburg Gate. In addition to the already well-known acts, Nathan Evans, Adel Tawil, Glasperlenspiel, Alle Farben, Kelvin Jones, Dieter Hallervorden and Dadi Freyr, they will provide the right atmosphere needed on New Year’s Eve.

How do Health Minister Prof. Dr. Karl Lauterbach and the Kaulitz brothers celebrate New Year’s Eve?

How do celebrities actually celebrate New Year’s Eve? This question will be answered at Celebrate at the Gate. In the course of the ZDF programme “Welcome 2022”, the viewers are taken into the living rooms of celebrities such as Bill and Tom Kaulitz, Art Garfunkel or the new Federal Minister of Health, Prof. Dr. Karl Lauterbach. They talk about their own personal New Year’s Eve and their most beautiful and important moments of the ending year 2021.

The popular presenter duo Johannes B. Kerner and Andrea Kiewel will lead the program “Willkommen 2022”, which ZDF will broadcast on 31 December from 8.15 pm.

Showing humanity interactively – campaign #Danke2021 goes live into German living rooms

Just say thank you. In these times, a sign of togetherness and humanity is important for all of us. As part of the “Willkommen 2022” programme, viewers can become part of the show. The campaign “#Danke2021” calls for photo and video messages to be sent in.
Who would you like to say thank you to? Your neighbour, your teacher, your colleagues at work or your caregivers. All submissions are welcome. The messages will then be shared on all channels and also on the show. For an extra personal touch, there will be selected live broadcasts on New Year’s Eve into the living rooms of people who want to say a very big thank you to their heros in 2021.

Berlin, 11 November 2021 – Celebrate at the Gate is becoming international and says #Danke2021 (thank you 2021)

In 50 days, the turn of the year will take place and the line-up of “Celebrate at the Gate,” the two-day New Year’s Eve event at the Brandenburg Gate, will become international: sib Silvester in Berlin Veranstaltungen GmbH is gaining three up-and-coming artists in Dadi Freyr, Kelvin Jones and Nathan Evans. They will enrich the show on December 31 alongside the already confirmed acts Adel Tawil, Alle Farben, Glasperlenspiel and Dieter Hallervorden.

The stage program on New Year’s Eve will be broadcast live on ZDF under the title “Willkommen 2022” from 8:15 p.m. onwards. The show will be hosted by the moderator duo Andrea Kiewel and Johannes B. Kerner.

International artists enrich the line-up of Celebrate at the Gate

With pop and folk singer Nathan Evans, fans can look forward to a chart-topper of a special kind. In 2020, the Brit triggered a TikTok hype with his version of the shanty song “Soon may the Wellerman come.” Soon after he was on the top of the charts in Great Britain, Germany, Austria and Switzerland for over ten weeks. Numerous international awards with gold and platinum records followed.
The Berlin-based Zimbabwean-British singer-songwriter Kelvin Jones will provide the audience with soulful guitar sounds full of soul on New Year’s Eve. His song “Call You Home” became a viral internet hit in 2015 and made him internationally famous.
Icelandic musician Dadi Freyr, who also calls Berlin home, adds an electronic component to the line-up. In 2020, he scored a party hit with “Think about things,” the winning song of the Icelandic preselection for the Eurovision Song Contest, which currently counts around 100 million Spotify views.

The sib Silvester in Berlin Veranstaltungen GmbH is sure that with the international stars it will be able to capture the spirit of the times in the best possible way and intensify the radiance of New Year’s Eve at the Brandenburg Gate:

“This year’s line-up should symbolize joy and energy above all. Nathan Evans, Kelvin Jones and Dadi Freyr are representatives of a young generation that looks into the future positively and full of confidence – therefore we are very happy to welcome the three acts on stage at Celebrate at the Gate”, says Maiko Heinrich, Managing Director of sib.

Social media campaign “#Danke2021” sets an example for humanity

As we approach the end of the year, it is more important than ever in 2021 to recap the last weeks and months. That’s why Celebrate at the Gate is launching a special social media campaign today: the community is encouraged to send in their own personal thank-you notes under the hashtag #Danke2021, which will be played live on the ZDF show on New Year’s Eve. A photo of their favorite teacher who so dedicatedly guided the school class through homeschooling or a video for the self-sacrificing caregiver who did so much extra despite a heavy workload.
On the Celebrate at the Gate Instagram channel and website, viewers can actively shape the TV show and express their gratitude for the people who showed true hero potential in the pandemic.

Berlin, 12 October 2021 – Celebrate at the Gate electrifies

With only 80 days to go until New Year’s Eve, “Celebrate at the Gate”, the two-day New Year’s Eve event at the Brandenburg Gate, have added star DJ Alle Farben and electropop duo Glasperlenspiel to the lineup.

The sib Silvester in Berlin Veranstaltungen GmbH has signed up the German superstar DJ and producer Frans Zimmer aka Alle Farben as the DJ for “Celebrate at the Gate”. For the entire duration of the show, the Berlin-born DJ will turn the space in front of the Brandenburg Gate into a large outdoor dance floor and excite the audience with a multi-faceted set. Not only equipped with turntables, but also with a microphone, he will be the active link between the presenters and the audience on New Year’s Eve.

“It makes me incredibly happy to finally be able to play in front of a live audience in my hometown again on New Year’s Eve and to celebrate with the fans. The last few years have shown how important it is to dance together. I want to inspire people with my tracks and take them on a journey into a positive new era,” announces the star DJ.

New Year’s Eve fans can look forward to more electronic sounds with Glasperlenspiel, one of Germany’s most successful electropop formations. Singer Carolin Niemczyk and vocalist and keyboard player Daniel Grunenberg combine danceable electro beats with catchy pop melodies. They will be on the big stage in front of the Brandenburg Gate on New Year’s Eve.

“Being able to be part of ‘Celebrate at the Gate’ is very special for us because we can unite the fans with our music and add a bit of warmth between people in a time marked by distance. We are looking forward to the New Year and the months to come,” say the two artists.

In 80 days, Berliners and visitors from all over the world will celebrate New Year’s eve together in front of the stage at the Brandenburg Gate. Subject to official approval, “Celebrate at the Gate” will take place in compliance with all current regulations of the Infection Protection Regulations as well as all necessary safety measures of an open-air production. To achieve this, the organisers continuously develop concepts and adapt them to current conditions together with the Berlin authorities. The health and protection of every single participant in the show – in front of, on and behind the stage – is our top priority.

Berlin, 22 September 2021 – Hopeful into the new year – 100 days until New Year’s Eve

The 100-day mark has been cracked!
Now there are only 100 days left until New Year’s Eve and “Celebrate at the Gate”, the two-day New Year’s Eve event at the Brandenburg Gate, is coming within reach.
With great anticipation, the organizers and managing directors of sib Silvester in Berlin Veranstaltungen GmbH, Maiko Heinrich and Christoph Post, as well as the first confirmed artists of the event, pop musician Adel Tawil, actor and theater director Dieter Hallervorden and singer Alina started the countdown to the New Year’s Eve show today at the Brandenburg Gate. In 100 days Berliners and visitors from all over the world will celebrate the turn of the year together on the stage in front of the Brandenburg Gate.

“The fact that ‘Celebrate at the Gate’ can take place with a live audience again in 2021 is a great signal for the coming year. With the celebration at the Brandenburg Gate, we want to set a sign of hope and provide our guests with an unforgettable and safe experience. In close consultation with the Berlin authorities and based on the concepts and the Infection Protection Ordinance that will then be in place, we will start the new year united as one strong country,” says Maiko Heinrich, Managing Director of sib.

“With ‘Celebrate’ and our new concept, we will once again make celebrating together a permanent element of our lives and complete the New Year’s Eve celebrations worldwide with the grand party in the capital. Our celebration this year at the Brandenburg Gate will carry the message of this new start everywhere to Germany and the whole world,” adds Christoph Post, Managing Director of sib.

Pop musician Adel Tawil is looking forward to the upcoming times with confidence: “To be able to perform here again in front of a big audience in a few weeks is an incredible feeling. It makes me proud to be part of this new chapter.”
“The stage is the place where we have been able to inspire people with our art for decades. The last few years have unfortunately taken a toll on the industry so it’s nice to now be able to set a sign for a new beginning,” explains actor and theater director Dieter Hallervorden. In addition to famous names such as the first two confirmed artists Adel Tawil and Dieter Hallervorden, the new concept will also be enriched by up-and-coming musicians. Singer and songwriter Alina is full of confidence: “A place like Berlin, with its diversity, is made for such a celebration. I’m very happy to be part of it.”

“Celebrate at the Gate” will be realized – subject to official approvals – considering all current regulations of the Infection Protection Ordinance as well as all necessary safety measures of an open-air production. For this purpose, the organizers continuously develop concepts and adapt them to current circumstances together with the Berlin authorities. The health and protection of every single participant in the show production – in front of, on and behind the stage – is the top priority.

Berlin, 31 August 2021 – The Countdown has begun. 122 days until New Year’s Eve.

Under the motto “Celebrate at the Gate”, Germany’s most exciting New Year’s Eve party invites you to Berlin’s Brandenburg Gate on 30 and 31 December 2021. Berliners and visitors from all over the world can finally be part of the attractive two-day event programme. Together with Paris, New York, Sydney and London, “Celebrate at the Gate” is one of the largest and most popular New Year’s Eve events worldwide and one of the most important promotional vehicles for the city of Berlin. The New Year’s Eve fireworks at the Brandenburg Gate are broadcast in over 100 countries. “Celebrate at the Gate” is produced by Silvester in Berlin Veranstaltungen GmbH (SIB).

“‘Celebrate at the Gate 2021’ will again take place with a live audience. Appropriate arrangements are already being agreed with the Berlin authorities. Based on the concepts and the Infection Protection Regulations that will then apply, we can react flexibly and at short notice at any time to be able to provide our guests with a unique and safe experience.”, Maiko Heinrich, Managing Director of SIB, provides an initial outlook. “‘Celebrate’ is not only the name of the event, but also our message of hope at the turn of the year. Because we all want to celebrate together again. That’s what drives us, and we make sure that the celebration at the Brandenburg Gate carries this message everywhere within Germany and the whole world.”

For Adel Tawil, too, the event is all about a new start: “New Year’s Eve offers the opportunity to press the reset button. For 2022, I hope that we can get a grip on the current situation together and that concerts will become normal again. I have many positive memories of the Brandenburg Gate, Berlin’s landmark. Starting as a little boy standing in front of the Wall, which fortunately no longer exists, to great football moments and beautiful concerts.”

Adel Tawil is known for big hits like “Stark”, “So soll es bleiben”, “Vom selben Stern”, “Lieder”, “Zuhause”, “Stadt”, “Ist da jemand”, etc. and has been awarded numerous prizes. Before his solo career, he was one half of the very successful duo “Ich + Ich”.

The programme on Thursday 30 and Friday 31 December will begin in the early afternoon. The live broadcast of the stage programme with national and international stars will play an important role. Traditionally, the TV broadcast starts at 8:15 pm on 31 December.

New Year’s Eve in Berlin – hybrid, crossmedial, emotional

Interaction with the audience, whether at the venue or via social media, is the basis of the concept. Last year, thousands of New Year’s Eve fans took part virtually in the Brandenburg Gate celebrations and in the live show. This enabled them to participate during what was a difficult time and was very well received. This year it will not only be continued but expanded.

“Celebrate at the Gate” has its origins at the Brandenburg Gate. However, it is not geographically limited, but rather transports an attitude towards life. The idea of being part of a great moment on this special day. No matter where you are.

“Together with our TV and event partners, we will start the dialogue with our audience in autumn, marking the beginning of the season of celebration. On 30 and 31 December we will celebrate live, safely and everywhere. Great emotions and impressive images from the Brandenburg Gate with the legendary fireworks, this is how we welcome a new year full of hope,” Maiko Heinrich adds, looking ahead to the next steps of “Celebrate at the Gate”.

“Celebrate at the Gate” will be staged – subject to official approvals – taking into account all current regulations of the Infection Protection Regulations as well as all necessary safety measures of a large open-air production. To this end, the organisers – together with the Berlin authorities – are continuously developing concepts and adapting them to current developments. The health and protection of every single participant in the show production – in front of, on and behind the stage – is a top priority.

In December 2019, SHINE Conventions GmbH, a subsidiary of The Social Chain AG, took over 100 percent of the shares in Silvester in Berlin Veranstaltungen GmbH. The new managing directors Christoph Post and Maiko Heinrich themselves are among Germany’s leading producers of innovative broadcast and event concepts. Their productions include formats such as THE DOME, GLOW – The Beauty Convention and Yes!Con.

You can find more information under celebrate.berlin and always on Instagram or Facebook.

Maiko Heinrich, Managing Director of sib, is available for interviews. Please contact us to coordinate an appointment.

About sib Silvester in Berlin Veranstaltungen GmbH

Silvester in Berlin GmbH has been organising the New Year’s Eve celebrations at the Brandenburg Gate for over 25 years and has been a wholly owned subsidiary of SHINE Conventions GmbH since 2020.

About SHINE Conventions   

As event and live marketing enthusiasts, SHINE Conventions is the creator and organiser of the successful beauty convention “GLOW by dm”, the lifestyle convention “Generation WOW – presented by Meins” and the New Year’s Eve celebrations at the Brandenburg Gate. They work with all relevant influencers and brands from the beauty, fitness, food and lifestyle sectors, making brands an experience, products an attraction and campaigns a success. SHINE Conventions GmbH is a 100% subsidiary of The Social Chain AG and together with DEF Media GmbH forms the “Media & Experiences” division within the Social Chain Group.

The Social Chain AG: Social Commerce im globalen Maßstab

The Social Chain AG is reshaping the world of brands and commerce. Our strategy and our actions are “Digital first – direct to customer”: from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. The Social Chain AG‘s headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York and Los Angeles. The company employs a total of around 850 people. The Social Chain AG shares are traded on XETRA and several German stock exchanges.